Handling text messaging doesn’t have to be complicated or expensive. Whether you need to boost your sales through massive outgoing messages or create personalized messages for a group, choosing the right VoIP solution will get you halfway in the right direction.
You are probably trying to improve your communications. And, presumably, technology is just one of your problems. But a big one. Let’s say that this is the scenario.
You’ve spent thousands trying to make a sale.
You’ve sent tons of emails with less than satisfying results.
You’ve switched to SMS but are still not happy at all.
Finding the right communication strategy is challenging. But it is much more complicated when you don’t have the right tools. So, what if you could solve a significant part of your customer service problems?
Let us walk you through the beauty of VoIP messaging!
Table of contents
- What is VoIP messaging?
- Why should you use a VoIP messaging service?
- How to choose the right VoIP messaging service?
- What VoIP features should I look for?
What is VoIP messaging?
VoIP stands for Voice over Internet Protocol – which, in simple words, is a phone service based on the internet. VoIP services are not only used for audio conversations but also for sending text messages from your computer or app. This is what we call VoIP text messaging.
Let’s check some basics of how this technology works:
- The voice or text is turned into a compressed packet of data.
- This digital signal travels through the internet network.
- The audio packet or text is decompressed on the other end of the line.
So, how does this differ from regular phone communications? While telephone landlines need a physical connection, VoIP technology makes international and remote communications faster, easier, and cheaper. You just need a stable internet connection and a good VoIP service to make calls or send messages from and to virtually anywhere in the world.
Some of the most popular VoIP service providers are WhatsApp, Facebook Messenger, Google Meet, and Skype, but there are other alternatives that offer a wider variety of features.
Keep reading to find out more about the benefits of using a VoIP texting service and the features you should look into while looking into VoIP providers.
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Why should you use a VoIP messaging service?
Did you know that it only takes 90 seconds for callers to hang up a phone? It means that you can quickly lose the sale even when a potential customer initiates the conversation – and probably a high-converting bottom of the funnel one.
Some additional statistics about VoIP:
- 63% of small businesses use VoIP for managing messages.
- 57% of small businesses use VoIP for remote work.
- The use of VoIP can produce savings of 90% on international calls and 75% on operational costs.
Without a doubt, having a high-quality VoIP service is critical for any business. And while high-speed internet is becoming a much more reliable source for communications, the use of VoIP for text messaging is becoming increasingly popular.
Not sure you are ready to drop your landline yet? Check this comparison table between traditional phone services and VoIP:
How to choose the right VoIP messaging service?
Not every company has the same needs, and not every plan suits us all. So, how to choose the right VoIP messaging service for your business?
Assess your needs
If you already have a communications system in place, what is going well and what are you lacking? What additional functionalities could help you improve your service?
Do you just need an SMS messaging system, or are you looking for an integrated service that can also be used for phone customer service, video calls, chats, and more?
Moreover, what will you need in the future? Remember, scalability is not a minor consideration – you never know how much you will grow. Don’t set your limits too low.
Define a budget
What is the return on investment of your VoIP services? You may find this a tricky question, but everything is measurable.
Start by quantifying complex aspects such as savings and return on sales. Then, factor in soft aspects such as employee efficiency and conversion rate. Some questions that can help you with this:
- Which telecommunication expenses can be reduced or eliminated?
- How much is a sale worth, and how many of your marketing efforts end in sales?
- How much time could you save if you use automated messaging?
- How much do you think you could increase your conversion rate with an improved messaging service?
Budget and return on investment need to go hand in hand. An increase in cost could be worth it if it means more sales.
Compare your options
Between your minimum needs and your maximum budget limit, you will find dozens of options. Compare prices and features, and take advantage of free trials. You never know how useful a tool is for you until you put your hands on it.
Set a new process for improved VoIP messaging
Choosing the right tool is an excellent step toward improving your communications, but it is not the last one. Setting up a new, improved process is just as important.
Train your people so that they can fully take advantage of your VoIP system. Establishing procedures such as frequent VoIP quality tests and best practices for discovery calls can be a good starting point.
What VoIP features should I look for?
Every business has different needs, but there are some functionalities a VoIP service cannot lack. Let’s see.
Being able to reach people through different channels increases your chances of success. An integrated system gives you the ability to contact people through audio calls, SMS messages, video calls, voice mails, and chats.
Ringblaze showcase feature: Business text messaging to all the users
Did you know that, according to Forbes, 83% of Millennials open text messages in the first 90 seconds? Text messages are becoming the preferred marketing channel, showing a much higher open rate than emails.
Now, with Ringblaze’s new feature, you can use the VoIP text messaging service to reach large numbers of users in a snap! Click here to learn more about our product.
Is there anything more annoying than receiving the same message over and over again? Having a shared dashboard to keep track of your previous conversations can help design a practical approach for every funnel step.
Real-time onsite conversations
Have you noticed that as your traffic rates go up, your sales don’t go up much at all? Don’t worry; it happens a lot. It is probably because you aren’t putting your efforts into turning your visitors into customers.
When your website visitors have a question that they can’t get an answer to, they’re less likely to take action on your site. Installing a call widget on your website can help you convert regular browsing visits to sales.
What happens at every touch point of the customer journey? Are you mapping it and making conversations move forward? Visual analytics and integrations with CRM systems can help analyze results and spend your efforts where they are really worth the value.
Handling text messaging doesn’t have to be hard or expensive. Whether you need to boost your sales through massive outgoing messages or create personalized messages for a group, choosing the right VoIP solution will get you halfway in the right direction.
Why Ringblaze? Because our easy-to-use, affordable VoIP system is specifically designed to support effective sales and customer support collaboration. Set up your widget in just 15 minutes – you don’t need additional mobile or desktop apps.
Give it a go by clicking here. It is 100% free to try!
What is a VoIP message?
A VoIP message or VoIP SMS is a text message sent over the internet. Instead of using the landline – which is subject to international rates – VoIP technology allows to send a massive amount of messages through the Internet for very low rates or even free.
What is the difference between SMS and VoIP?
Traditional SMS use a phone line to send messages, while VoIP messages use the internet to deliver the texts. VoIP technology lets you send text messages in seconds to large groups of people and avoid international fees.
What is VoIP and how does it work?
VoIP stands for Voice over Internet Protocol and is a phone service based on the internet that can be used for audio messages and texts. The voice or text is compressed and sent over the internet as a data packet and then decompressed on the receiver’s device.